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Entrepreneurship

Entrepreneurship
Author(s) : Robert D Hisrich, Michael P Peters, Dean A. Shepherd
Publisher : McGraw-Hill
Pub. Date : Jan 2016
Edition : 10th
Format : Softcover
ISBN-10 : 1259590267
ISBN-13 : 9781259590269
IE ISBN : 1259255425 / 9781259255427
Subject(s) : Business & Economics
×This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.
Price : $64.00
 

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.

The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

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