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Marketing Management: An Asian Perspective

Marketing Management: An Asian Perspective
Author(s) : Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong
Publisher : Pearson
Pub. Date : Aug 2016
Edition : 7th
Format : Softcover
ISBN-10 : 129208958X
ISBN-13 : 9781292089584
IE ISBN : 129208958X / 9781292089584
Subject(s) : Math & Science
×This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.
Price : $77.00
 

For undergraduate and graduate courses in marketing management.

The gold standard for today’s marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Marketing Management: An Asian Perspective, 7th edition continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.

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