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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices
Author(s) : Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher : Pearson
Pub. Date : Jan 2017
Edition : 9th
Format : Softcover
ISBN-10 : 0134292669
ISBN-13 : 9780134292663
IE ISBN : 1292221089 / 9781292221083
Subject(s) : Math & Science
×This is a brand new International Edition. The cover may look different but the book content (in english) is the same with US Hardcover. Printed in original color on high quality paper. Everything is identical to US Edition.
Price : $79.00
 

For undergraduate Principles of Marketing courses.

Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what’s happening in the world of marketing today.

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